Mission Statement
This statement was last updated on 20/12/2025.
We are constantly reviewing our direction led by you, we listen carefully to all feedback, positive and negative and respond with honesty and integrity to bring a better service to our customers.
At FurrBabiLicious, our mission is to make everyday pet care feel special — not complicated, not gimmicky, just genuinely better. We create and curate pet treats, grooming goodies, and everyday essentials that are safe, thoughtfully sourced, and honestly described, so you always know what you’re buying and why it matters.
We’re proudly values-led: choosing natural ingredients and materials, prioritising organic where it makes sense, and supporting UK-made products whenever possible. We believe in doing things properly — keeping standards high, quality consistent, and transparency non-negotiable.
Because pets are family, and caring for them should feel like a small daily celebration — from wagging tails to happy purrs. Our goal is simple: healthy, happy pets, and owners who feel confident (and a little bit chuffed) about what they’re bringing home.